Cosmetics and personal care brands owner and distributor
Started in 2000 by Gillian Franklin, largest Australian owned cosmetics company. Owns cosmetic and personal care brands ultra3, MUD and Billie Goat Soap, plus eyewear brand OZK.O. Merged with Aware Environmental in 2022 to form Hiro Brands.
Company Ownership
Heat Group Pty Ltd
AUS
Hiro Brands Ltd
owns 100% of Heat Group Pty Ltd
AUS
Personal & household consumer products
In 2022 BRC Capital merged recently acquired companies The Heat Group and Aware Environmental to form Hiro Brands. One of Australia's largest cosmetics, personal care and household products manufacturers. Collapsed into administration in Jan 2024, and bought by Tempo Group in Feb 2024.
Tempo (Aust) Pty Ltd
owns 100% of Hiro Brands Ltd
AUS
Consumer electronics
Importer and wholesaler of consumer electronics and home appliances, with branches in Australia, China, UK, Europe, and the USA. Acquired two seafood brands from Freedom Foods in 2021, Nourish Foods in 2023, and Hiro Brands in 2024.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Heat Group Pty Ltd
Praise
Criticism
Information
Animal testing
This company does not appear on the cruelty free lists of PETA or Leaping Bunny, nor do they appear on PETA's list of companies who do test on animals. However this company sells products in China, where cosmetics products are commonly tested on animals. China ended compulsory animal testing for imported cosmetics in 2021, but cosmetic companies need to jump through hoops to be exempt from China's animal testing requirements.
Source: company website
(2015)
APCO member
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2024 APCO Annual Report.
Source: APCO
(2024)
Community support
This company supports various community initiatives. Follow link for details.
Source: company website
(2015)
Hiro Brands Ltd
No assessment data currently available for Hiro Brands Ltd.
Tempo (Aust) Pty Ltd
Praise
Criticism
Information
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
FSC certification
This company holds Forest Stewardship Council Chain of Custody Certification, and sells products certified as FSC Mix, FSC 100% and FSC Recycled.
Source: FSC
(2023)
Social responsibility claims
This company has a number of social responsibility claims on its website.
Source: company website
(2023)
Company Details
Type:
Private company
Founded:
2000
Revenue:
130 million AUD
(2015)
Employees:
150
(2015)
Contact Details
Address:
35 Centre Rd, Scoresby, VIC, 3179, Australia
Phone:
03 8545 7100
Website: