Hiro Brands
In 2022 BRC Capital merged recently acquired companies The Heat Group and Aware Environmental to form Hiro Brands. One of Australia's largest cosmetics, personal care and household products manufacturers. Collapsed and fell into voluntary administration in Jan 2024.


Owned AUS
Rating ?
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Company Ownership

Hiro Brands Ltd
BRC Capital
owns 100% of Hiro Brands Ltd
Investment firm
Major investor in technology companies, real estate and the Melbourne Rebels Super Rugby team. The investment vehicle of Rebels chairman Paul Docherty. Bought Aware Environmental and Heat Group and merged them to form Hiro Brands in 2022. Several BRC-owned companies collapsed in Jan 2024, including Hiro Brands and the Melbourne Rebels.

Company Assessment

Hiro Brands Ltd
No assessment data currently available for Hiro Brands Ltd.
BRC Capital
No assessment data currently available for BRC Capital.

Company Details

Private company
70 million AUD (2023)
120 (2023)
Aware Environmental Ltd
Cleaning products manufacturer
Environmentally friendly cleaning products. Merged with Orange Power in 2009 and acquired Actizyme drain cleaner in 2010. Products are endorsed by Planet Ark. Merged with The Heat Group in 2022 to form Hiro Brands.
Heat Group Pty Ltd
Cosmetics and personal care brands owner and distributor
Started in 2000 by Gillian Franklin, largest Australian owned cosmetics company. Exclusive distributor for some of the world's leading cosmetic brands including Max Factor and Covergirl. Owns cosmetic and personal care brands ultra3, MUD and Billie Goat Soap, plus eyewear brand OZK.O. Merged with Aware Environmental in 2022 to form Hiro Brands.

Contact Details

282 Hammond Rd, Dandenong South, VIC, 3175, Australia
03 8904 1000
1800 061 801

Products / Brands

Aware Environmental
Actizyme Drain Cleaners
Aware Air Fresheners
Aware Laundry Detergent
Orange Power Air Fresheners
Orange Power Dishwashing Detergent
Orange Power Floor Cleaners
Orange Power Laundry Detergent
Orange Power Stain Removal & Prewash
Orange Power Polish
Orange Power Bathroom Cleaners
Orange Power Carpet Cleaners
Orange Power Multi-Purpose Cleaners
Organic Choice Laundry Detergent
Organic Choice Air Fresheners
Organic Choice Toilet Cleaners
Organic Choice Dishwashing Detergent
Organic Choice Multi-Purpose Cleaners
Organic Choice Bathroom Cleaners
Trix Dishwashing Detergent
Billie Goat Soap Soap
MUD Cosmetics
Ulta3 Cosmetics