Personal & household consumer products
In 2022 BRC Capital merged recently acquired companies The Heat Group and Aware Environmental to form Hiro Brands. One of Australia's largest cosmetics, personal care and household products manufacturers. Collapsed into administration in Jan 2024, and bought by Tempo Group in Feb 2024.
Company Ownership
Hiro Brands Ltd
AUS
Tempo (Aust) Pty Ltd
owns 100% of Hiro Brands Ltd
AUS
Consumer electronics
Importer and wholesaler of consumer electronics and home appliances, with branches in Australia, China, UK, Europe, and the USA. Acquired two seafood brands from Freedom Foods in 2021, Nourish Foods in 2023, and Hiro Brands in 2024.
Company Assessment
(Last updated Jun 2024)
Praise
Criticism
Information
Hiro Brands Ltd
No assessment data currently available for Hiro Brands Ltd.
Tempo (Aust) Pty Ltd
Praise
Criticism
Information
3/5 for packaging performance
This company received a packaging performance level of 3 (Advanced) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO
(2024)
FSC certification
This company holds Forest Stewardship Council Chain of Custody Certification, and sells products certified as FSC Mix, FSC 100% and FSC Recycled.
Source: FSC
(2023)
Social responsibility claims
This company has a number of social responsibility claims on its website.
Source: company website
(2023)
Company Details
Type:
Private company
Founded:
2022
Revenue:
70 million AUD
(2023)
Employees:
120
(2023)
Subsidiaries:
Aware Environmental Ltd
Cleaning products manufacturer
Environmentally friendly cleaning products. Merged with Orange Power in 2009 and acquired Actizyme drain cleaner in 2010. Products are endorsed by Planet Ark. Merged with The Heat Group in 2022 to form Hiro Brands, which collapsed in 2024 and was bought by Tempo Group.
Heat Group Pty Ltd
Cosmetics and personal care brands owner and distributor
Started in 2000 by Gillian Franklin, largest Australian owned cosmetics company. Owns cosmetic and personal care brands ultra3, MUD and Billie Goat Soap, plus eyewear brand OZK.O. Merged with Aware Environmental in 2022 to form Hiro Brands.
Contact Details
Address:
282 Hammond Rd, Dandenong South, VIC, 3175, Australia
Phone:
03 8904 1000
Freecall:
1800 061 801
Website:
Products / Brands
Aware Environmental
Aware
Air Fresheners
Aware
Laundry Detergent
Orange Power
Air Fresheners
Orange Power
Dishwashing Detergent
Orange Power
Floor Cleaners
Orange Power
Laundry Detergent
Orange Power
Stain Removal & Prewash
Orange Power
Polish
Orange Power
Bathroom Cleaners
Orange Power
Carpet Cleaners
Orange Power
Multi-Purpose Cleaners
Organic Choice
Laundry Detergent
Organic Choice
Air Fresheners
Organic Choice
Toilet Cleaners
Organic Choice
Dishwashing Detergent
Organic Choice
Multi-Purpose Cleaners
Organic Choice
Bathroom Cleaners