Liquor
This former Woolworths subsidiary was set up in August 2012 to take its private label liquor strategy to a more sophisticated level. Owns the Dorrien Estate winemaking facility in the Barossa. Now part of Endeavour Group, which became a standalone company in 2021 following a demerger from Woolworths.
Company Ownership
Pinnacle Drinks
AUS
Endeavour Group Ltd
owns 100% of Pinnacle Drinks
AUS
Liquor retail
Became a standalone company in June 2021 as a result of Woolworths' demerging its retail drinks and hospitality businesses. Endeavour owns over 1,700 retail liquor stores under the Dan Murphy's and BWS brands, specialty retail and online brands Cellarmasters, Langton's, Jimmy Brings and Shorty's Liquor, and drinks manufacturer and supplier Pinnacle Drinks. Endeavour also owns a portfolio of 354 licensed venues with over 12,000 poker machines and about 290 TABs and KENO outlets. Australia's largest owner of poker machines, and third largest gambling operator.
Company Assessment
(Last updated Aug 2024)
Praise
Criticism
Information
Pinnacle Drinks
No assessment data currently available for Pinnacle Drinks.
Endeavour Group Ltd
Praise
Criticism
Information
Involvement in gambling
This company is Australia's largest operator of poker machines, with more than 12,000 pokies across 293 venues: more than Star City or Crown Casino. Poker machines are the most harmful form of gambling, making up $11 billion of Australia's total gambling losses in clubs and pubs alone. Australians spend more per person on gambling than any other country in the world.
16/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 16/100 in the Food & Staples Retailing category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 21 Oct 2022). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global
(2022)
Fined for encouraging gambling
In 2020 this company was hit with a $172,692 fine after two of its NSW venues were found to have been illegally providing free alcohol to gamblers.
Source: news article
(2020)
DrinkWise contributor
This company makes voluntary contributions to DrinkWise Australia, a not-for-profit organisation established in 2005 by the alcohol industry, whose stated goal is to help bring about a healthier and safer drinking culture in Australia.
Source: DrinkWise
(2024)
IARD member
This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.
Source: IARD
(2021)
ABAC signatory
This company has signed the ABAC Responsible Alcohol Marketing Code, which is designed to regulate alcohol advertising and marketing within Australia.
Source: ABAC
(2021)
Alcohol - direct involvement
Directly involved in the manufacture, distribution or sale of alcohol as a core business.
Source: company website
(2020)
Company Details
Type:
Wholly-owned subsidiary
Founded:
2012
Contact Details
Address:
Level 1, 26 Waterloo St, Surry Hills, NSW, 2010, Australia
Phone:
1300 721 920
Website:
Products / Brands
Pinnacle Drinks
1495
Scotch Whisky
Arc Valley
Beer
Buckeye
Rum
Cocolada
Liqueur
Feeney's
Liqueur
Finnlaighs
Whisky (other)
Houndstooth
Gin
Island Fever
Seltzer
John Boston
Beer
Liberty Coast
Seltzer
Loud & Proud
Beer
Loud & Proud
Seltzer
McAllister
Scotch Whisky
Mishka
Vodka
Mishka
Premix Spirits
Nelson County
Bourbon
Nelson County
Premix Spirits
Rainbird
Seltzer
Rey Loco
Premix Spirits
Rollins
Whisky (other)
Saintly
Seltzer
Saxton
Cider
Steersman
Beer
Substation No. 41
Rum
Substation No. 41
Premix Spirits
Tequila 125
Tequila
Windsor
Gin