Endeavour Group
Liquor retail
Became a standalone company in June 2021 as a result of Woolworths' demerging its retail drinks and hospitality businesses. Endeavour owns over 1,700 retail liquor stores under the Dan Murphy's and BWS brands, specialty retail and online brands Cellarmasters, Langton's, Jimmy Brings and Shorty's Liquor, and drinks manufacturer and supplier Pinnacle Drinks. Endeavour also owns a portfolio of 354 licensed venues with over 12,000 poker machines and about 290 TABs and KENO outlets. Australia's largest owner of poker machines, and third largest gambling operator.


Owned AUS
Rating F
About the Ratings
Endeavour Group Ltd

Company Assessment

Endeavour Group Ltd
This company is Australia's largest operator of poker machines, with more than 12,000 pokies across 293 venues: more than Star City or Crown Casino. Poker machines are the most harmful form of gambling, making up $11 billion of Australia's total gambling losses in clubs and pubs alone. Australians spend more per person on gambling than any other country in the world.
This company received an S&P Global ESG Score of 16/100 in the Food & Staples Retailing category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 21 Oct 2022). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
In 2020 this company was hit with a $172,692 fine after two of its NSW venues were found to have been illegally providing free alcohol to gamblers.
This company makes voluntary contributions to DrinkWise Australia, a not-for-profit organisation established in 2005 by the alcohol industry, whose stated goal is to help bring about a healthier and safer drinking culture in Australia.
This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.
Source: IARD (2021)
This company has signed the ABAC Responsible Alcohol Marketing Code, which is designed to regulate alcohol advertising and marketing within Australia.
Source: ABAC (2021)
Directly involved in the manufacture, distribution or sale of alcohol as a core business.

Company Details

Public company
11.9 billion AUD (2023)
Pinnacle Drinks
This former Woolworths subsidiary was set up in August 2012 to take its private label liquor strategy to a more sophisticated level. Owns the Dorrien Estate winemaking facility in the Barossa. Now part of Endeavour Group, which became a standalone company in 2021 following a demerger from Woolworths.
Australian Leisure & Hospitality Group Pty Ltd
Pubs, hotels, alcohol retail and gaming
Part of Endeavour Group, the retail drinks and hospitality business that was demerged from Woolworths in 2021. ALH Group owns and operates over 300 licensed venues, and over 550 retail liquor outlets across Australia. Brands include BWS and Dan Murphy's. Australia's largest owner of poker machines, with more than 12,000 machines.

Contact Details

26 Waterloo St, Surry Hills, NSW, 2010, Australia

Products / Brands

Endeavour Group
BWS Liquor Stores
Dan Murphys Liquor Stores
Pinnacle Drinks
1495 Scotch Whisky
Arc Valley Beer
Buckeye Rum
Cocolada Liqueur
Feeney's Liqueur
Finnlaighs Whisky (other)
Houndstooth Gin
Island Fever Seltzer
John Boston Beer
Liberty Coast Seltzer
Loud & Proud Beer
Loud & Proud Seltzer
McAllister Scotch Whisky
Mishka Vodka
Mishka Premix Spirits
Nelson County Bourbon
Nelson County Premix Spirits
Rainbird Seltzer
Rey Loco Premix Spirits
Rollins Whisky (other)
Saintly Seltzer
Saxton Cider
Steersman Beer
Substation No. 41 Rum
Substation No. 41 Premix Spirits
Tequila 125 Tequila
Windsor Gin
Pinnacle Drinks / Good Drinks (manufacturer)
Castaway Cider
Sail & Anchor Beer
Tun Beer