The Iconic
Online fashion retailer
Founded in 2011. Retails fashion, sport, beauty and accessory products online in Australia and New Zealand. Part of Rocket Internet's Global Fashion Group.

Overall

Owned LUX
Rating B
About the Ratings

Company Ownership

Internet Services Australia 1 Pty Ltd
AUS
Global Fashion Group SA
owns 100% of Internet Services Australia 1 Pty Ltd
LUX
Online fashion retail
Collection of online fashion retailers created in 2015 to hold some of the internet assets of German incubator Rocket Internet and Sweden's Kinnevik. Operates across three continents. Parent company for several online fashion marketplaces, including The Iconic in Australia, Zalora in Southeast Asia, and Dafiti in Latin America. Listed on the Frankfurt Stock Exchange in 2019.
Rocket Internet SE
owns 20% of Global Fashion Group SA
GER
Venture capital and online retailing
Founded in Germany in 2007 by three brothers. Incubator and investor in internet companies, predominantly retailers.

Company Assessment

(Last updated Oct 2024)
Internet Services Australia 1 Pty Ltd
Praise
4/5 for packaging performance
This company received a packaging performance level of 4 (Leading) in its 2024 APCO Annual Report. Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice).
Source: APCO (2024)
COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed evidence of actions that cover ALL areas of the COVID Fashion Commitments.
Modern Slavery disclosure quality
Human Rights Law Centre's 2022 report, "Broken Promises: Two years of corporate reporting under Australia's Modern Slavery Act", examines statements submitted to the Government's Modern Slavery Register by 92 companies sourcing from four sectors with known risks of modern slavery: garments from China, rubber gloves from Malaysia, seafood from Thailand and fresh produce from Australia. Modern slavery statements are analysed to see if they comply with the mandatory reporting requirements, identify or disclose obvious modern slavery risks, and demonstrate effective actions to address risks. This company's modern slavery disclosure statement received a rating in the 61-80% range. The average score was 44% and the highest score was 89%.
Information
Failure to sign International Accord
This company has been called out by the Clean Clothes Campaign (CCC) for not signing the International Accord for Health and Safety in the Textile & Garment Industry. All of the brands that have not yet signed the Accord continue to put workers' lives at risk and CCC urge them to sign on as soon as possible.
PETA-Approved Vegan
Atmos&Here's Capsule Collection by The Iconic uses the "PETA-Approved Vegan" logo on some of its clothing, accessories, furniture, or home decor items made of vegan alternatives to animal-derived materials such as leather, fur, silk, feathers, or bone.
Source: PETA (2020)
Use of non-mulesed wool
Brands owned by this company are listed in Human Society International Australia's Better Wool Guide as using 100% non-mulesed wool from a robust certification scheme, or has a time-bound commitment to do so. Mulesing is the controversial practice of removing strips of the skin of a lamb's rear and is often done without pain relief. In Australia, the only country where mulesing still occurs, an estimated 10 million merino lambs are subjected to mulesing each year - equivalent to 19 lambs per minute.
Leather Working Group member
This company is a member of the Leather Working Group, a multi-stakeholder group who's objective is to develop and maintain a protocol that assesses the compliance and environmental performance of tanners and promotes sustainable and appropriate environmental business practices within the leather industry.
33/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 33/100. The average score was 31.3 and the highest score was 90.
No tax paid in 2019-20
According to data released by the Australian Tax Office in Jan 2022, this company was one of many local and foreign-based companies that paid no tax in Australia in 2019-20. Please note however that companies pay income tax on profits, not revenue (total income). While some companies use tax havens and loopholes to avoid paying their fair share of tax in Australia, other companies that paid no tax have perfectly legitimate reasons.
Source: ATO (2022)
Global Fashion Group SA
Information
Climate action commitments
As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.
Sustainability claims
This company has sustainability claims on its website under the headings ethical trade, environment, community and responsible workplace.
CDP Climate Change score of C
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of C.
Source: CDP (2023)
> About the Icons

Company Details

Type:
Wholly-owned subsidiary
Revenue:
33 million AUD (2013)
Employees:
357 (2013)

Contact Details

Address:
L2 84-86 Mary St, Surry Hills, NSW, 2010, Australia
Phone:
1300 668 345
Website:
www.theiconic.com.au

Products / Brands

The Iconic
Staple Superior Everyday Apparel
The Iconic E-commerce