Coffee company
maxingvest ag (formerly TCHIBO Holding) used to hold a controlling interest in cigarette manufacturer Reemtsma but sold it to UK-based Imperial Tobacco. Now they sell coffee and run coffee shops. They also owns 50.46% of Beiesdorf AG, makers of Nivea skin care products.
Company Assessment
(Last updated Sep 2025)
Praise
Criticism
Information
maxingvest ag
Praise
Criticism
Information
31.6% in Forest 500 Rankings
Forest 500 identifies and annually assesses the 500 companies and 150 financial institutions most exposed to deforestation risk in their supply chains and investments on the strength and implementation of their commitments on deforestation and human rights. This company received a score of 31.6%.
Source: Forest 500
(2024)
Company Details
Type:
Family-owned private company
Revenue:
10.3 billion EUR
(2017)
Subsidiaries:
Beiersdorf AG
(50% owned)
Body care and medical products
Established in 1882 by pharmacist Paul C. Beiersdorf. Its flagship product, NIVEA, is one of the biggest beauty brands in the world. 50.45% owned by coffee firm maxingvest AG.
Contact Details
Products / Brands
Beiersdorf Australia (50% owned)
Elastoplast
Bandages
Elastoplast
Antiseptic
La Prairie
Skin Care
Nivea
Lip Care
Nivea
Tanning Lotions
Nivea
Sunscreen
Nivea
Deodorant
Nivea
Skin Care
Nivea
Body Wash
Nivea
Soap
Nivea For Men
Mens Grooming