Marketing Guide

Follow the link to see this company's Drink Smart website, which provides information about responsible drinking and eliminating alcohol abuse.

Source: company website (2015)

IARD member

This company is a member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. IARD is affiliated with the United Nations.

Source: IARD (2021)

Responsibility claims

This company has a number of responsibility claims on its website in the areas of responsible business, responsible drinking, philanthropy and environment.

Source: company website (2015)

Certified B Corporation

One of this company's US distilleries, Maker's Mark Distillery, is a Certified B Corporation. Certified B Corporations use the power of business to solve social and environmental problems. B Corps meet comprehensive and transparent social and environmental performance standards; meet higher legal accountability standards; and build business constituency for good business.

Source: B Corporation (2022)

Modern Slavery statement

California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.

Source: company website (2017)

OpenSecrets.org profile

OpenSecrets.org tracks the influence of money on U.S. politics, and how that money affects policy and citizens' lives. Follow link to see this company's record of political donations, lobbying, outside spending and more.

Source: Open Secrets (2020)

Climate action commitments

As listed on the We Mean Business website, this company has committed to the following climate action initiatives: adopt a science-based emissions reduction target.

Source: We Mean Business (2021)

FSC certification

This company holds Forest Stewardship Council Chain of Custody Certification, and sells products certified as FSC Mix and FSC Recycled.

Source: FSC (2023)

CSR claims

This company has extensive corporate social responsibility claims on its website.

Source: company website (2020)

Eco Brand Index

Suntory has been the top ranked company five years in a row in Nikkei Business Publications' Eco Brand Index. The survey is conducted annually through an Internet-based questionnaire, which looks into how environmental efforts of leading 560 companies in Japan are received by consumers. The survey received valid responses from 19,639 consumers. The four indices of 'contact with environmental information', 'environmental communication', 'environmental image' and 'environmental evaluation' constitute the Eco Brand Index.

Source: Nikkei BP (2015)

Sustainable Agriculture Initiative member

This company is a member of the Sustainable Agriculture Initiative (SAI) Platform, the main food industry initiative supporting the development of sustainable agriculture worldwide. Created by Nestle, Unilever and Danone in 2002, the SAI Platform is a non-profit organization to facilitate sharing, at precompetitive level, of knowledge and initiatives to support the development and implementation of sustainable agriculture practices involving the different stakeholders of the food chain.

Source: SAI Platform (2023)

Alcohol - direct involvement

Directly involved in the manufacture, distribution or sale of alcohol as a core business.

Source: company website (2020)

22.3% in Gender Benchmark

The 2023 Gender Benchmark ranks 112 companies from the apparel and food and agriculture sectors on their efforts to drive gender equality and women's empowerment across their entire value chain. Companies are assessed on governance and strategy, representation, compensation and benefits, health and well-being, violence and harassment, and marketplace and community. This company ranked #50/112, with a total score of 22.3%. The average score was 23% and the highest score was 55%.

Source: World Benchmarking Alliance (2023)

9/20 in Social Benchmark

The 2024 Social Benchmark assesses the world's 2,000 most influential companies on their responsibility in meeting society's fundamental expectations towards three measurement areas: respecting human rights, providing decent work, and acting ethically. This company was assessed in 2023 and received a score of 9/20. The average score was an alarmingly low 4.6/20 and the highest score was 15.5/20.

Source: World Benchmarking Alliance (2024)

Genetic Engineering

Suntory subsidiary, Florigene Pty Ltd, develop genetically engineered flowers.

Source: company website (2020)

29.7% in Food and Agriculture Benchmark

The 2023 Food and Agriculture Benchmark assessed 350 keystone companies across the entirety of the food system, from farm to fork. It covers three dimensions where transformation is needed: nutrition, environment and social inclusion. This company ranked #64/350, with a total score of 29.7/100.

Source: World Benchmarking Alliance (2023)

27.6% in Nature Benchmark

The Nature Benchmark ranks 816 companies across 20 industries on their efforts to protect our environment and its biodiversity. Companies were assessed in three phases between 2022 and 2024 using three measurement areas: governance and strategy; social inclusion and community impact; and ecosystems and biodiversity. This company was assessed in 2023 and is ranked #113/816, with a total score of 27.6/100.

Source: World Benchmarking Alliance (2023)