Lingerie
Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.
Company Assessment
(Last updated Jan 2023)
Praise
Criticism
Information
Bendon Ltd
Praise
Criticism
Information
Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Breaching advertising codes
This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
CSR claims
This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more.
Source: company website
(2023)
Company Details
Type:
Private company
Founded:
1947
Employees:
500
(2020)
Subsidiaries:
Pleasure State Pty Ltd
Lingerie
Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.
Contact Details
Products / Brands
Bendon
Bendon
Underwear/Socks/Sleepwear
Bendon
Intimate Apparel
Bendon Man
Underwear/Socks/Sleepwear
Davenport
Underwear/Socks/Sleepwear
Evollove
Intimate Apparel
Fayreform
Intimate Apparel
Lovable
Intimate Apparel
Pleasure State
Intimate Apparel