Pleasure State
Lingerie
Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

Overall

Owned NZL
Rating ?
About the Ratings

Company Ownership

Pleasure State Pty Ltd
AUS
Bendon Ltd
owns 100% of Pleasure State Pty Ltd
NZL
Lingerie
Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.

Company Assessment

Pleasure State Pty Ltd
No assessment data currently available for Pleasure State Pty Ltd.
Bendon Ltd
Information
This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more.

Company Details

Type:
Private company

Contact Details

Address:
Unit 1, 30-32 Beaconsfield St, Alexandria, NSW, 2015, Australia
Website:
www.pleasurestate.com

Products / Brands