Lingerie
Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.
Company Ownership
Pleasure State Pty Ltd
AUS
Bendon Ltd
owns 100% of Pleasure State Pty Ltd
NZL
Lingerie
Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.
Company Assessment
(Last updated Jan 2023)
Praise
Criticism
Information
Pleasure State Pty Ltd
No assessment data currently available for Pleasure State Pty Ltd.
Bendon Ltd
Praise
Criticism
Information
Breaching advertising codes
This company has been criticised for offensive advertising. In 2012 and 2022 Ad Standards upheld complaints about ads by this company on the grounds that they breached advertising codes. The ads were subsequently discontinued or modified.
Source: Ad Standards
(2022)
CSR claims
This company has an corporate social responsibility claims on its website in the areas of environment, sourcing, factory standards and more.
Source: company website
(2023)
Company Details
Type:
Private company
Contact Details
Address:
Unit 1, 30-32 Beaconsfield St, Alexandria, NSW, 2015, Australia
Website: