Pleasure State

Lingerie

Founded in Sydney in 2004 by Kay Cohen. Merged with Bendon in 2011. Eric Watson's Cullen Investments retains a significant stake.

Overall

Owned NZL

Rating

About the Ratings

Company Ownership

Pleasure State Pty Ltd

AUS

Bendon Ltd

owns 100% of Pleasure State Pty Ltd

NZL

Lingerie

Lingerie label founded in New Zealand in 1947. Merged with US-based Naked Brands Group in 2018, who in 2021 divested the business to its CEO and chairman for $1. Operates 60 stores across Australia and New Zealand, after closing down its UK and USA operations.

Company Assessment

(Last updated Jan 2023)

Praise Criticism Information

Pleasure State Pty Ltd

No assessment data currently available for Pleasure State Pty Ltd.

Bendon Ltd

Information

Breaching advertising codes

This company has been criticised for offensive advertising. In 2012 the Advertising Standards Bureau upheld complaints about a facebook page by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.

Source: Advertising Standards Bureau (2012)

Breaching advertising codes

This company has been criticised for offensive advertising. In 2022 the Advertising Standards Bureau upheld complaints about a tv ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.

Source: Advertising Standards Bureau (2022)