MGA Entertainment
Toy maker
Won a lengthy legal battle with Mattel over the rights to Bratz in 2011. Brands include Little Tikes and Moxie Girlz.


Owned USA
Rating D
About the Ratings
MGA Entertainment Inc

Company Assessment

MGA Entertainment Inc
A 2019 report by China Labour Watch conducted investigations into five Chinese toy factories, which manufacture for the largest toy companies in the world, including this one. Labor abuses include low wages, excessive overtime, dangerous working conditions, terrible living conditions and gender discrimination.
This 2006 investigative report by China Labour Watch reveals Bratz dolls are made in a sweatshop in China, where women are routinely forced to work seven days and 94 ½ hours a week, for wages of just 51 ½ cents an hour, $4.13 a day. [listed under Information due to age of report]
This 2015 investigative report by China Labour Watch found that poor working conditions in Chinese toy factories continue. This company was among those implicated in the report. Labor abuses such as low wages and excessive overtime are still widespread, with very little improvement in working conditions over time.

Company Details

Family-owned private company
9.6 billion USD (2020)
1,100 (2020)
Zapf Creation AG (65% owned)
Toys, especially dolls
Founded in 1932, today they are Europe's largest doll maker, with sales in more than 65 countries.

Contact Details

Van Nuys, California, USA

Products / Brands

MGA Entertainment
Bratz Dolls
Lalaloopsy Dolls
little tikes Baby & Pre-school
LOL Surprise Collectables
Moxie Girlz Dolls
Zapf Creation (65% owned) / Toys 'R' Us ANZ (distributor)
Baby Born Dolls