Toys, especially dolls
Founded in 1932, today they are Europe's largest doll maker, with sales in more than 65 countries. Acquired by MGA Entertainment in 2024.
Company Ownership
MGA Zapf Creation GmbH
GER
MGA Entertainment Inc
owns 65% of MGA Zapf Creation GmbH
USA
Toy maker
Won a lengthy legal battle with Mattel over the rights to Bratz in 2011. Brands include Little Tikes and Moxie Girlz.
Company Assessment
(Last updated Jan 2019)
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MGA Zapf Creation GmbH
No assessment data currently available for MGA Zapf Creation GmbH.
MGA Entertainment Inc
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Criticism
Information
Workers rights in China
A 2019 report by China Labour Watch conducted investigations into five Chinese toy factories, which manufacture for the largest toy companies in the world, including this one. Labor abuses include low wages, excessive overtime, dangerous working conditions, terrible living conditions and gender discrimination.
Source: China Labor Watch
(2019)
Sweatshops in China
This 2006 investigative report by China Labour Watch reveals Bratz dolls are made in a sweatshop in China, where women are routinely forced to work seven days and 94 ½ hours a week, for wages of just 51 ½ cents an hour, $4.13 a day. [listed under Information due to age of report]
Source: China Labor Watch
(2006)
Workers rights in China
This 2015 investigative report by China Labour Watch found that poor working conditions in Chinese toy factories continue. This company was among those implicated in the report. Labor abuses such as low wages and excessive overtime are still widespread, with very little improvement in working conditions over time.
Source: China Labor Watch
(2015)
Company Details
Type:
Wholly-owned subsidiary
Founded:
1932
Revenue:
104 million EUR
(2019)
Employees:
303
(2019)
Contact Details
Products / Brands
Zapf Creation / Toys 'R' Us ANZ (distributor)
Baby Born
Dolls