Founded in 1975 by husband and wife team Peter and Yvonne Halas. L Catterton bought the company in 2014, and sold it to newly created Hong Kong-based Bondi Brands Group in 2023.


Owned HKG
Rating D
About the Ratings

Company Ownership

Seafolly Pty Ltd
Bondi Brands Group
owns 100% of Seafolly Pty Ltd
Hong Kong-based Bondi Brands Group was formed in 2023 specifically to acquire Seafolly. Shareholders reportedly include Quadrant Private Equity and Vision Brands Group.

Company Assessment

Seafolly Pty Ltd
Baptist World Aid Australia's '2022 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company received a score of 28/100.
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed no evidence of actions that it covered any of the COVID Fashion Commitments.
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2024 APCO Annual Report.
Source: APCO (2024)
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA (2018)
This company is a member of the Supplier Ethical Data Exchange (Sedex), a not-for-profit, membership organisation that leads work with buyers and suppliers to deliver improvements in responsible and ethical business practices in global supply chains. Tens of thousands of companies use Sedex to manage their performance around labour rights, health & safety, the environment and business ethics.
Bondi Brands Group
No assessment data currently available for Bondi Brands Group.

Company Details

Private company
112 million AUD (2020)
120 (2019)
Tigerlily Aust Pty Ltd
Established in 2000 by Jodhi Meares, the former wife of James Packer. Tigerlily was acquired by Billabong in 2007 for $5.8 million, and sold for $60 million in 2017 to Sydney private equity firm Crescent Capital Partners. Fell into voluntary administration during the COVID-19 pandemic, and again in 2024. Acquired by Seafolly in 2024.
Jets Swimwear Pty Ltd
The Jets swimwear label was bought and re-launched by Jessica & Adrian Allen in 2001. Acquired by PAS Group in 2015, who sold the brand to Seafolly in 2020 while both companies were in administration.

Contact Details

247 King St, Mascot, NSW, 2020, Australia
02 8339 8222

Products / Brands

Milea Swimwear
Seafolly Swimwear
Seafolly Kids Swimwear
Tigerlily Swimwear
Tigerlily Womens Fashion
Jets Swimwear
Jets Swimwear