Swimwear
Founded in 1975 by husband and wife team Peter and Yvonne Halas. L Catterton bought the company in 2014, and sold it to newly created Hong Kong-based Bondi Brands Group in 2023.
Company Ownership
Seafolly Pty Ltd
AUS
Bondi Brands Group
owns 100% of Seafolly Pty Ltd
HKG
Apparel
Hong Kong-based Bondi Brands Group was formed in 2023 specifically to acquire Seafolly. Shareholders reportedly include Quadrant Private Equity and Vision Brands Group.
Company Assessment
(Last updated Oct 2024)
Praise
Criticism
Information
Seafolly Pty Ltd
Praise
Criticism
Information
6/100 in Ethical Fashion Report
Baptist World Aid Australia's '2024 Ethical Fashion Report' assessed 120 companies on their efforts to mitigate against the risks of forced labour, child labour and worker exploitation in their supply chains, as well as protect the environment from the harmful impacts of the fashion industry. Assessment criteria fall into five main categories: policy & governance, tracing & risk, auditing and supplier relationships, worker empowerment and environmental sustainability. This company ranked in the bottom 20%, with a score of 6/100.
No COVID Fashion Commitments
In 2020 Baptist World Aid Australia released The COVID Fashion Report, a special edition of their Ethical Fashion Report. The report is framed around six COVID Fashion Commitments that ask companies to demonstrate the steps and measures they are taking to protect and support the most vulnerable workers in their supply chains. This company showed no evidence of actions that it covered any of the COVID Fashion Commitments.
APCO member
Australian Packaging Covenant Organisation (APCO) is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Each year, APCO Members are required to submit an APCO Annual Report and Action Plan, which includes an overall performance level from 1 (Getting Started) to 5 (Beyond Best Practice). This company received a packaging performance level of 2 (Good Progress) in its 2024 APCO Annual Report.
Source: APCO
(2024)
Angora ban
This company has taken angora items off the shelves and promised not to use angora again, following a PETA campaign launched in Dec 2013 which revealed the cruelty inflicted on angora rabbits in Chinese factory farms, where 90% of the world's angora is produced.
Source: PETA
(2018)
Bondi Brands Group
No assessment data currently available for Bondi Brands Group.
Company Details
Type:
Private company
Founded:
1975
Revenue:
112 million AUD
(2020)
Employees:
120
(2019)
Subsidiaries:
Jets Swimwear Pty Ltd
Swimwear
The Jets swimwear label was bought and re-launched by Jessica & Adrian Allen in 2001. Acquired by PAS Group in 2015, who sold the brand to Seafolly in 2020 while both companies were in administration.
Tigerlily Aust Pty Ltd
Swimwear
Established in 2000 by Jodhi Meares, the former wife of James Packer. Tigerlily was acquired by Billabong in 2007 for $5.8 million, and sold for $60 million in 2017 to Sydney private equity firm Crescent Capital Partners. Fell into voluntary administration during the COVID-19 pandemic, and again in 2024. Acquired by Seafolly in 2024.
Contact Details
Products / Brands
Seafolly Jets Swimwear
Jets
Swimwear
Tigerlily
Swimwear
Tigerlily
Womens Fashion