Sega
Video games
Best known for its Sonic the Hedgehog franchise. Sega developed its own video game consoles from 1983 until abandoning the market in 2002 and focusing on making video games for other consoles and their own arcade machines. Acquired by gambling machine manufacturer Sammy in 2004.

Overall

Owned JPN
Rating C-
About the Ratings

Company Ownership

Sega Corporation
JPN
Sega Sammy Holdings Inc
owns 100% of Sega Corporation
JPN
Video games and panchinko machines
Established in 2004 when gambling machine manufacturer Sammy acquired video game company Sega, creating Sega Sammy.

Company Assessment

(Last updated Apr 2025)
Sega Corporation
Information
Anti-crunch stance
In 2018 Sega announced that it had reduced crunch (long overtime hours) by 80%, after setting a goal in 2013 to eliminate 100% of long overtime hours by 2020. Sega hit this milestone through various measures.
Sega Sammy Holdings Inc
Praise
CDP Climate Change score of B
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of B.
Source: CDP (2023)
Low ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 13.8, placing it in the "low risk" category (retrieved April 2025).
Criticism
Involvement in gambling
One of this company's core businesses is panchinko machines, which are similar to poker machines.
Information
Social responsibility claims
This company has social responsibility claims on its website, mainly in the areas of community support and environmental protection.
CDP Water Security score of C
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security score of C.
Source: CDP (2023)
> About the Icons

Company Details

Type:
Wholly-owned subsidiary
Subsidiaries:
Rovio Entertainment Oyj
Video games
Best known for its Angry Birds game series. Acquired by Sega in 2023.

Contact Details

Address:
Tokyo, Japan
Website:
sega.com

Products / Brands

Sega
Bayonnetta Action Games
Homeworld Strategy Games
Persona Role-playing Games
Sonic Classic Video Games
Sonic Platform Games
Total War Strategy Games
Virtua Fighter Action Games
Yakuza Action-Adventure Games
Rovio
Angry Birds Mobile Games