Video games
Best known for its Angry Birds game series. Acquired by Sega in 2023.
Company Ownership
Rovio Entertainment Oyj
FIN
Sega Corporation
owns 100% of Rovio Entertainment Oyj
JPN
Video games
Best known for its Sonic the Hedgehog franchise. Sega developed its own video game consoles from 1983 until abandoning the market in 2002 and focusing on making video games for other consoles and their own arcade machines. Acquired by gambling machine manufacturer Sammy in 2004.
Sega Sammy Holdings Inc
owns 100% of Sega Corporation
JPN
Video games and panchinko machines
Established in 2004 when gambling machine manufacturer Sammy acquired video game company Sega, creating Sega Sammy.
Company Assessment
(Last updated Mar 2024)
Praise
Criticism
Information
Rovio Entertainment Oyj
Praise
Criticism
Information
Data leaks
In 2014, Edward Snowden leaked classified documents detailing many of the ways the National Security Administration was exploiting commercial data collection. Angry Birds was named as one of the "leaky" apps it used to access private information. But the scandal didn't seem to stick.
Source: The Guardian
(2014)
Playing for the Planet member
This company is a member of the Playing for the Planet Alliance, a group of gaming-companies who have made voluntary, ambitious, specific, and time-based commitments for people and planet. Commitments involve: Corporate carbon footprint reductions and a collective shift to green energy; insertion of green nudges into games; commitments to offset emissions (from internal operations and gamers' devices); new circular economy design and recycling offerings to control plastic and e-waste.
Source: Playing for the Planet
(2024)
Fair Play Alliance member
This company is a member of the Fair Play Alliance, a global coalition of gaming professionals and companies committed to developing quality games. They provide a forum for gaming professionals and companies to work together to develop and share best practices in encouraging healthy communities and awesome player interactions in online gaming. They envision a world where games are free of harassment, discrimination, and abuse, and where players can express themselves through play.
Source: Fair Play Alliance
(2020)
Sega Corporation
Praise
Criticism
Information
Anti-crunch stance
In 2018 Sega announced that it had reduced crunch (long overtime hours) by 80%, after setting a goal in 2013 to eliminate 100% of long overtime hours by 2020. Sega hit this milestone through various measures.
Source: Game Informer
(2018)
Sega Sammy Holdings Inc
Praise
Criticism
Information
CDP Climate Change score of B
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of B.
Source: CDP
(2023)
Involvement in gambling
One of this company's core businesses is panchinko machines, which are similar to poker machines.
Source: company website
(2020)
28/100 S&P Global ESG Score
This company received an S&P Global ESG Score of 28/100 in the Leisure Equipment & Products and Consumer Electronics category of the S&P Global Corporate Sustainability Assessment, an annual evaluation of companies' sustainability practices (last updated 18 Nov 2022). The rankings are based on an analysis of corporate economic, environmental and social performance, assessing issues such as corporate governance, risk management, environmental reporting, climate strategy, human rights and labour practices.
Source: S&P Global
(2022)
Social responsibility claims
This company has social responsibility claims on its website, mainly in the areas of community support and environmental protection.
Source: company website
(2020)
CDP Water Security score of C
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security score of C.
Source: CDP
(2023)
Company Details
Type:
Public company
Founded:
2003
Revenue:
318 million EUR
(2022)
Employees:
513
(2022)
Contact Details
Products / Brands
Rovio
Angry Birds
Mobile Games