Rovio
Video games
Best known for its Angry Birds game series. Acquired by Sega in 2023.

Overall

Owned JPN
Rating C
About the Ratings

Company Ownership

Rovio Entertainment Oyj
FIN
Sega Corporation
owns 100% of Rovio Entertainment Oyj
JPN
Video games
Best known for its Sonic the Hedgehog franchise. Sega developed its own video game consoles from 1983 until abandoning the market in 2002 and focusing on making video games for other consoles and their own arcade machines. Acquired by gambling machine manufacturer Sammy in 2004.
Sega Sammy Holdings Inc
owns 100% of Sega Corporation
JPN
Video games and panchinko machines
Established in 2004 when gambling machine manufacturer Sammy acquired video game company Sega, creating Sega Sammy.

Company Assessment

(Last updated Apr 2025)
Rovio Entertainment Oyj
Praise
Low ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 18.7, placing it in the "low risk" category (retrieved April 2025).
Information
Data leaks
In 2014, Edward Snowden leaked classified documents detailing many of the ways the National Security Administration was exploiting commercial data collection. Angry Birds was named as one of the "leaky" apps it used to access private information. But the scandal didn't seem to stick.
Playing for the Planet member
This company is a member of the Playing for the Planet Alliance, a group of gaming-companies who have made voluntary, ambitious, specific, and time-based commitments for people and planet. Commitments involve: Corporate carbon footprint reductions and a collective shift to green energy; insertion of green nudges into games; commitments to offset emissions (from internal operations and gamers' devices); new circular economy design and recycling offerings to control plastic and e-waste.
Fair Play Alliance member
This company is a member of the Fair Play Alliance, a global coalition of gaming professionals and companies committed to developing quality games. They provide a forum for gaming professionals and companies to work together to develop and share best practices in encouraging healthy communities and awesome player interactions in online gaming. They envision a world where games are free of harassment, discrimination, and abuse, and where players can express themselves through play.
Sega Corporation
Information
Anti-crunch stance
In 2018 Sega announced that it had reduced crunch (long overtime hours) by 80%, after setting a goal in 2013 to eliminate 100% of long overtime hours by 2020. Sega hit this milestone through various measures.
Sega Sammy Holdings Inc
Praise
CDP Climate Change score of B
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to reduce greenhouse gas emissions and mitigate climate change risk. Responding companies are scored across four key areas: disclosure; awareness; management; and leadership. This company received a CDP Climate Change score of B.
Source: CDP (2023)
Low ESG Risk
Sustainalytics, a top ESG research firm, evaluates environmental, social, and governance risks for over 16,000 companies. Its ESG Risk Rating reflects how much risk a company faces in its industry and how well it manages those risks. The final score includes both unmanaged and unmanageable risks, and companies are rated on a scale from negligible (0-10) to severe (40+). This company received an ESG Risk Rating of 13.8, placing it in the "low risk" category (retrieved April 2025).
Criticism
Involvement in gambling
One of this company's core businesses is panchinko machines, which are similar to poker machines.
Information
Social responsibility claims
This company has social responsibility claims on its website, mainly in the areas of community support and environmental protection.
CDP Water Security score of C
In 2023, the Carbon Disclosure Project (CDP) asked companies to provide data about their efforts to manage and govern freshwater resources. Responding companies are scored on six key metrics: transparency; governance & strategy; measuring & monitoring; risk assessment; targets & goals; and value chain engagement. This company received a CDP Water Security score of C.
Source: CDP (2023)
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Company Details

Type:
Public company
Founded:
2003
Revenue:
318 million EUR (2022)
Employees:
513 (2022)

Contact Details

Address:
Espoo, Finland
Website:
rovio.com

Products / Brands

Rovio
Angry Birds Mobile Games