ZURU
Toys and consumer products
Founded by the Mowbray siblings in New Zealand in 2003 and now based in Hong Kong. ZURU has grown rapidly and now operates across 3 divisions: Toys, Consumer Goods and Construction. Their products are sold in 120 countries.

Overall

Owned HKG
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About the Ratings
ZURU Inc
HKG

Company Assessment

ZURU Inc
Information
Two brands by this company (Monday and Rascal + Friends) are listed as cruelty free PETA, signifying they have either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests. It is unclear whether their other brands are cruelty free.
Source: PETA (2023)
This company has a number of community and sustainability claims. ZURU supports Captivating International, who support extremely poor children in China. Their sustainability claims are very weak.
This news article discusses how Zuru was founded in 2003 by Nick Mowbray and his siblings, and the struggles of building up the company from a $20,000 loan from their parents to a successful company. The Mowbrays are now one of New Zealand's richest families.

Company Details

Type:
Family-owned private company
Founded:
2003
Revenue:
460 million AUD (2019)
Employees:
5,000 (2019)
Subsidiaries:
Global Good Collective
Bamboo toilet paper
Founded up by a group of Australian and Kiwi entrepreneurs, and now part of ZURU Inc. Their toilet paper is made from 100% bamboo. The bamboo is grown in plantations near their production facility in China.

Contact Details

Address:
Shenzen, Hong Kong (China)
Website:
zuru.com

Products / Brands

ZURU
Monday Shampoo
Nood Cat Food
Nood Dog Food
RainBocorns Collectables
Rascals Nappies
X-Shot Action Toys
ZURU Collectables
Global Good Collective
Global Good Collective Toilet Paper