The Global Good Collective is Zero Carbon Freight certified with Ekos. This means they have measured and offset 100% of the carbon emissions derived from the freighting of their products with certified carbon credits. These credits are sourced from the Rarakau Rainforest Conservation Project in Southland, Aotearoa (New Zealand). This project was established by protecting 738ha of pre-existing indigenous rainforest which would have otherwise been logged.

In 2020 this company became certified Plastic Neutral with their plastic packaging for their new product range - Bamboo toiletry paper. To become Plastic Neutral, Global Good Collective joined a growing number of companies using Plastic Credits who purchase plastic credits equivalent to the weight of their plastic packaging footprint. Plastic Credits directly fund the collection of plastic across Plastic Collective's portfolio of community recycling programs throughout the Asia Pacific region.

Two brands by this company (Monday and Rascal + Friends) are listed as cruelty free PETA, signifying they have either signed PETA's statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests. It is unclear whether their other brands are cruelty free.

This company has a number of community and sustainability claims. ZURU supports Captivating International, who support extremely poor children in China. Their sustainability claims are very weak.

This news article discusses how Zuru was founded in 2003 by Nick Mowbray and his siblings, and the struggles of building up the company from a $20,000 loan from their parents to a successful company. The Mowbrays are now one of New Zealand's richest families.