Whole Earth Brands
Sweeteners
One of the world's leading manufacturers of zero/low sugar and calorie sweeteners. Formed in 2020 after acquiring Merisant and Mafco from private equity firm MacAndrews & Forbes.

Overall

Owned USA
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Whole Earth Brands Inc
USA

Company Assessment

(Last updated Jan 2021)
Whole Earth Brands Inc
Information
Non-GMO products in USA
This company has products that have been verified as compliant with the Non-GMO Project Standard, North America's only independent verification for products made according to best practices for GMO avoidance.
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Company Details

Type:
Private company
Revenue:
147 million USD (2020)
Employees:
672 (2020)
Subsidiaries:
Merisant Company
Artificial sweetener producers
Merisant was formed when a group of investors purchased the business from Monsanto in March, 2000. Merisant controls about one-fifth of the global aspartame market. Their stevia based sweetener PureVia was developed in partnership with PepsiCo. Acquired by Whole Earth Brands in 2020.

Contact Details

Address:
Chicago, Illinois, USA
Website:
www.wholeearthbrands.com

Products / Brands

Merisant
Equal (aspartame) Sugar & Sweeteners
PureVia (stevia) Sugar & Sweeteners
Whole Earth (stevia) Sugar & Sweeteners