Sweeteners
One of the world's leading manufacturers of zero/low sugar and calorie sweeteners. Formed in 2020 after acquiring Merisant and Mafco from private equity firm MacAndrews & Forbes. Acquired by Sweet Oak in 2024, a new collection of brands formed by investment firms Mariposa Capital and Rhone Capital.
Company Assessment
(Last updated Jan 2021)
Praise
Criticism
Information
Whole Earth Brands Inc
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Criticism
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Non-GMO products in USA
This company has products that have been verified as compliant with the Non-GMO Project Standard, North America's only independent verification for products made according to best practices for GMO avoidance.
Source: Non-GMO Project
(2021)
Company Details
Type:
Private company
Founded:
2020
Revenue:
147 million USD
(2020)
Employees:
672
(2020)
Subsidiaries:
Merisant Company
Artificial sweetener producers
Merisant was formed when a group of investors purchased the business from Monsanto in March, 2000. Merisant controls about one-fifth of the global aspartame market. Their stevia based sweetener PureVia was developed in partnership with PepsiCo. Acquired by Whole Earth Brands in 2020.
Contact Details
Products / Brands
Whole Earth Brands
Equal (aspartame)
Sugar & Sweeteners
PureVia (stevia)
Sugar & Sweeteners
Whole Earth (stevia)
Sugar & Sweeteners