Cake and Pastry Manufacturing
Founded in South Australia in 1853 and bought by San Remo Macaroni Company in 2008. San Remo sold the Balfours business to Aus Pie Co in 2023, ending 170 years of South Australian ownership.
Company Ownership
Balfours Pty Ltd
AUS
Aus Pie Co Pty Ltd
owns 100% of Balfours Pty Ltd
AUS
Pie maker
Backed by Melbourne billionaires and service station proprietors Avi Silver and Eddie Hirsch, which also own fuel and convenience company United Petroleum and Pie Face. Acquired Mrs Macs in 2022 and Balfours in 2023.
Company Assessment
(Last updated Mar 2025)
Praise
Criticism
Information
Balfours Pty Ltd
Praise
Criticism
Information
Breaching advertising codes
This company has been criticised for offensive advertising. In 2008 Ad Standards upheld complaints about an ad by this company on the grounds that it breached advertising codes. The ad was subsequently discontinued or modified.
Source: Ad Standards
(2009)
Aus Pie Co Pty Ltd
Praise
Criticism
Information
Palm oil rating - WAZA
The PalmOil Scan app, developed by the World Association of Zoos and Aquariums (WAZA), rates companies based on their commitment to sustainable palm oil. Companies are evaluated on their use of certified sustainable palm oil (CSPO), conservation efforts, sourcing practices, and RSPO membership. Ratings range from Excellent to No Commitment. This company is rated "Poor" (retrieved 4 Feb 2025). However, scoring is largely dependent on reporting to the RSPO, and smaller companies may avoid membership because of the associated fees and paperwork. Therefore this criticism has not been heavily weighted.
Source: WAZA
(2025)
Company Details
Type:
Wholly-owned subsidiary
Founded:
1853
Contact Details
Address:
91 Exeter Terrace, Dudley Park, SA, 5008, Australia
Phone:
08 8368 5300
Freecall:
1300 669 993
Website:
Products / Brands
Balfours
Balfours
Pies & Pasties
Balfours
Cakes