Yellow Wood Partners
Private equity firm
Private equity firm that invests exclusively in the consumer industry. Acquired Freeman Beauty in 2017, Paris Presents in 2018, Scholl in 2021 and Elida Beauty in 2024.

Overall

Owned USA
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Yellow Wood Partners LLC
USA

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Yellow Wood Partners LLC
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Company Details

Type:
Private company
Founded:
2009
Subsidiaries:
Paris Presents Inc
Personal care products
Owned by private equity firm Yellow Wood Partners since 2018.
Eco Tools
Cosmetic brushes
Makers of environmentally friendly cosmetic brushes. The handles are bamboo, the bristles are vegan and the casings (which holds the bristles to the handle) are made of recycled aluminium.
pH Beauty Labs Inc
Beauty products manufacturer
Acquired by private equity firm Yellow Wood Partners in 2017.
Scholl's Wellness Company Ltd
Foot care products
Owned by Reckitt from 2010 until 2021 when Yellow Wood Partners acquired the business.
Scholl's Wellness Company Pty Ltd
Foot care products
Owned by Reckitt from 2010 until 2021 when Yellow Wood Partners acquired the business.
TIGI Holdings Ltd
Personal care
In 2023 Uniliever sold Elida Beauty, its non-core beauty and personal care division, to Yellow Wood Partners. Brands include Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Moussel, Alberto Balsam, and VO5.
Suave Brands Company
Personal care products
Yellow Wood Partners established Suave Brands Company in May 2023 to acquire the Suave brand from Unilever. Bought Chapstick from Haleon in 2024.

Contact Details

Address:
Boston, Massachusetts, USA
Website:
www.yellowwoodpartners.com

Products / Brands

PPI Beauty / Chemcorp (distributor)
ecotools Cosmetics
Freeman Skin Care
Real Techniques Cosmetics
Scholl Australia
Scholl Foot Care
Scholl Shoe Care
Elida Beauty
Bed Head Shampoo
Brylcreem Mens Grooming
Impulse Deodorant
Toni&Guy Shampoo
Toni&Guy Hair Styling
Vo 5 Hair Styling
Vo 5 Shampoo
Suave
Chap Stick Lip Care