Elida Beauty
Personal care
In 2023 Uniliever sold Elida Beauty, its non-core beauty and personal care division, to Yellow Wood Partners. Brands include Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Moussel, Alberto Balsam, and VO5.

Overall

Owned USA
Rating ?
About the Ratings

Company Ownership

TIGI Holdings Ltd
UK
Yellow Wood Partners LLC
owns 100% of TIGI Holdings Ltd
USA
Private equity firm
Private equity firm that invests exclusively in the consumer industry. Acquired Freeman Beauty in 2017, Paris Presents in 2018, Scholl in 2021 and Elida Beauty in 2024.

Company Assessment

(Last updated Jan 2018)
TIGI Holdings Ltd
Information
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Yellow Wood Partners LLC
No assessment data currently available for Yellow Wood Partners LLC.
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Company Details

Type:
Wholly-owned subsidiary
Founded:
2021

Contact Details

Address:
London, United Kingdom
Website:
www.elidabeauty.com

Products / Brands

Elida Beauty
Bed Head Shampoo
Brylcreem Mens Grooming
Impulse Deodorant
Toni&Guy Shampoo
Toni&Guy Hair Styling
Vo 5 Hair Styling
Vo 5 Shampoo