Personal care products
Yellow Wood Partners established Suave Brands Company in May 2023 to acquire the Suave brand from Unilever. Bought Chapstick from Haleon in 2024.
Company Ownership
Suave Brands Company
USA
Yellow Wood Partners LLC
owns 100% of Suave Brands Company
USA
Private equity firm
Private equity firm that invests exclusively in the consumer industry. Acquired Freeman Beauty in 2017, Paris Presents in 2018, Scholl in 2021 and Elida Beauty in 2024.
Company Assessment
(Last updated Jan 2024)
Praise
Criticism
Information
Suave Brands Company
Praise
Criticism
Information
Sustainability claims
This company has sustainability claims on its website in areas the include transparency and ingredient selection, no animal testing, environmental stewardship, and ethical business practice.
Source: company website
(2024)
Yellow Wood Partners LLC
No assessment data currently available for Yellow Wood Partners LLC.
Company Details
Type:
Private company
Founded:
2023
Contact Details
Products / Brands
Suave
Chap Stick
Lip Care