Personal care products
Yellow Wood Partners established Suave Brands Company in May 2023 to acquire the Suave brand from Unilever. Bought Chapstick from Haleon in 2024. Merged with Elida Beauty in 2026, creating Evermark.
Company Ownership
Suave Brands Company
USA
TIGI Holdings Ltd
owns 100% of Suave Brands Company
UK
Personal care
In 2023 Uniliever sold Elida Beauty, its non-core beauty and personal care division, to Yellow Wood Partners. Brands include Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Moussel, Alberto Balsam, and VO5.
Yellow Wood Partners LLC
owns 100% of TIGI Holdings Ltd
USA
Private equity firm
Private equity firm that invests exclusively in the consumer industry. Acquired Freeman Beauty in 2017, Paris Presents in 2018, Scholl in 2021, Suave in 2023, and Elida Beauty in 2024. Suave and Elida Brands were merged in 2026, creating Evermark LLC.
Company Assessment
(Last updated Jan 2024)
Praise
Criticism
Information
Suave Brands Company
Praise
Criticism
Information
Sustainability claims
This company has sustainability claims on its website in areas the include transparency and ingredient selection, no animal testing, environmental stewardship, and ethical business practice.
Source: company website
(2024)
TIGI Holdings Ltd
Praise
Criticism
Information
Modern Slavery statement
California, the UK and Australia have all enacted legislation requiring companies operating within their borders to disclose their efforts to eradicate modern slavery from their operations and supply chains. Follow the link to see this company's disclosure statement.
Source: company website
(2024)
Yellow Wood Partners LLC
No assessment data currently available for Yellow Wood Partners LLC.
Company Details
Type:
Private company
Founded:
2023