Licensing and brand management
Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.
Company Ownership
Iconix Brand Group Inc
USA
Lancer Capital LLC
owns 100% of Iconix Brand Group Inc
USA
Private equity firm
Acquired Iconix in 2021.
Company Assessment
(Last updated Jan 2019)
Praise
Criticism
Information
Iconix Brand Group Inc
Praise
Criticism
Information
Fined US$5.5m for fraud
On 5 Dec 2019 the U.S. Securities & Exchange Commission charged brand-management company Iconix Brand Group Inc. and three of its former top executives with fraud. Iconix agreed to injunctive relief and to pay a $5.5 million penalty.
Source: US SEC
(2019)
Fined for violating children's privacy
Iconix Brand Group paid a US$250,000 civil penalty in 2009 to settle charges its apparel web sites violated the Children's Online Privacy Protection Act by knowingly collecting, using or disclosing personal information from children online without first obtaining their parents' permission.
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC.
Company Details
Type:
Private company
Revenue:
353 million USD
(2012)
Employees:
148
(2012)
Subsidiaries:
IP Holdings Unltd LLC
Streetwear
Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.
Hardy Way LLC
(85% owned)
Brand owner
In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.
Iconix Australia LLC
(55% owned)
Joint venture
Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.
Contact Details
Products / Brands
Iconix Australia (55% owned)
Ecko Unltd
Youth Fashion
Ed Hardy
Youth Fashion
Marc Ecko Cut & Sew
Menswear (casual)
Material Girl
Youth Fashion
Umbro
Sportswear
Zoo York
Snow/Skate/Surfwear
Zoo York
Youth Fashion
Other related products
Brand Collective
/ Iconix
(brand owner)
Mossimo
Youth Fashion
Mossimo
Childrenswear
Elizabeth Arden Australia
/ Iconix
(brand owner)
Badgley Mischka
Fragrances
Mossimo
Youth Fashion
Mossimo
Childrenswear
Badgley Mischka
Fragrances