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Iconix
Licensing and brand management
Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.

Overall

Owned USA
Rating D
About the Ratings

Company Ownership

Iconix Brand Group Inc
USA
Lancer Capital LLC
owns 100% of Iconix Brand Group Inc
USA
Private equity firm
Acquired Iconix in 2021.

Company Assessment

(Last updated Jan 2019)
Iconix Brand Group Inc
Criticism
Fined US$5.5m for fraud
On 5 Dec 2019 the U.S. Securities & Exchange Commission charged brand-management company Iconix Brand Group Inc. and three of its former top executives with fraud. Iconix agreed to injunctive relief and to pay a $5.5 million penalty.
Source: US SEC (2019)
Information
Fined for violating children's privacy
Iconix Brand Group paid a US$250,000 civil penalty in 2009 to settle charges its apparel web sites violated the Children's Online Privacy Protection Act by knowingly collecting, using or disclosing personal information from children online without first obtaining their parents' permission.
Source: USA Federal Trade Commission (2009)
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC.
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Company Details

Type:
Private company
Revenue:
353 million USD (2012)
Employees:
148 (2012)
Subsidiaries:
IP Holdings Unltd LLC
Streetwear
Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.
Hardy Way LLC (85% owned)
Brand owner
In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.
Iconix Australia LLC (55% owned)
Joint venture
Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.

Contact Details

Address:
New York, New York, USA
Website:
www.iconixbrand.com

Products / Brands

Iconix Australia (55% owned)
Ecko Unltd Youth Fashion
Ed Hardy Youth Fashion
Marc Ecko Cut & Sew Menswear (casual)
Material Girl Youth Fashion
Umbro Sportswear
Iconix Australia (55% owned) / Mitch Dowd Design (distributor)
Lee Cooper Denim
Lee Cooper Menswear (casual)
Lee Cooper Womens Fashion
Iconix Australia (55% owned) / Lush Productions (distributor)
Zoo York Snow/Skate/Surfwear
Zoo York Youth Fashion

Other related products

Brand Collective / Iconix (brand owner)
Mossimo Youth Fashion
Mossimo Childrenswear
Elizabeth Arden Australia / Iconix (brand owner)
Badgley Mischka Fragrances