Brand owner
In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.
Company Ownership
Hardy Way LLC
USA
Iconix Brand Group Inc
owns 85% of Hardy Way LLC
USA
Licensing and brand management
Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.
Lancer Capital LLC
owns 100% of Iconix Brand Group Inc
USA
Private equity firm
Acquired Iconix in 2021.
Company Assessment
(Last updated Jan 2019)
Praise
Criticism
Information
Hardy Way LLC
No assessment data currently available for Hardy Way LLC.
Iconix Brand Group Inc
Praise
Criticism
Information
Fined US$5.5m for fraud
On 5 Dec 2019 the U.S. Securities & Exchange Commission charged brand-management company Iconix Brand Group Inc. and three of its former top executives with fraud. Iconix agreed to injunctive relief and to pay a $5.5 million penalty.
Source: US SEC
(2019)
Fined for violating children's privacy
Iconix Brand Group paid a US$250,000 civil penalty in 2009 to settle charges its apparel web sites violated the Children's Online Privacy Protection Act by knowingly collecting, using or disclosing personal information from children online without first obtaining their parents' permission.
Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC.