Lancer Capital
Private equity firm
Acquired Iconix in 2021.

Overall

Owned USA
Rating ?
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Lancer Capital LLC
USA

Company Assessment

Lancer Capital LLC
No assessment data currently available for Lancer Capital LLC.

Company Details

Type:
Private company
Subsidiaries:
Iconix Brand Group Inc
Licensing and brand management
Its brands are licensed to third parties that make and sell apparel, footwear, and other fashion and home products. Acquired Umbro from Nike in Dec 2012. Became a private company in 2021 after being acquired by Lancer Capital. Has a joint venture in Australia with Brand Collective.
IP Holdings Unltd LLC
Streetwear
Founded in 1993. Evolving from just six t-shirts and a can of spray paint, Marc Ecko Enterprises has become a full-scale global fashion and lifestyle company. Acquired by Iconix in 2013.
Hardy Way LLC (85% owned)
Brand owner
In 2009 Iconix Brand Group acquired 50% of Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011 Iconix increased its stake to 85%.
Iconix Australia LLC (55% owned)
Joint venture
Joint venture established between Pacific Brands and Iconix Brand Group in 2013. The Pacific Brands half of the joint venture was transferred to Anchorage Capital when they acquired the Brand Collective division from Pacific Brands in Nov 2014.

Contact Details

Address:
Atlanta, Georgia, USA
Website:
www.lancer-cap.com

Products / Brands

Iconix Australia (55% owned)
Ecko Unltd Youth Fashion
Ed Hardy Youth Fashion
Marc Ecko Cut & Sew Menswear (casual)
Material Girl Youth Fashion
Umbro Sportswear
Iconix Australia (55% owned) / Mitch Dowd Design (distributor)
Lee Cooper Denim
Lee Cooper Menswear (casual)
Lee Cooper Womens Fashion
Iconix Australia (55% owned) / Lush Productions (distributor)